Cisco leads $27M-round of venture funding for Quantcast

Quantcast has raised $27.5 million in a third round of venture funding. The capital round was led by Cisco Systems and Polaris Venture Partners, and aided by the Founders Fund and Revolution Ventures. Quantcast has raised a total of $53.2 million, according to TechCrunch.

The latest round of funding will mostly be used to support adoption of Quantcast Media Program, described by VentureBeat as a “marketplace to buy and sell advertising space based on real-time measurement.” VentureBeat also notes that Cisco “has taken a greater interest in online content and advertising delivery as of late.”

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the Week


SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


Featured Listings

SKA

SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...