Direct Line Blog

Cisco leads $27M-round of venture funding for Quantcast

Share this article:

Quantcast has raised $27.5 million in a third round of venture funding. The capital round was led by Cisco Systems and Polaris Venture Partners, and aided by the Founders Fund and Revolution Ventures. Quantcast has raised a total of $53.2 million, according to TechCrunch.

The latest round of funding will mostly be used to support adoption of Quantcast Media Program, described by VentureBeat as a “marketplace to buy and sell advertising space based on real-time measurement.” VentureBeat also notes that Cisco “has taken a greater interest in online content and advertising delivery as of late.”

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The USTA's Strategy to Ace the Customer Experience

The USTA's Strategy to Ace the Customer Experience

The US Open may be the organization's centerpiece, but its CX strategy is a year-round endeavor.

One Town That Will Track You Down

One Town That Will Track You Down

Chicago is outfitting its streets with censors that track traffic patterns and cell phone usage. Hey, can you get Wi-Fi widdat?

Gaming Companies Excel at Engaging GenY

Gaming Companies Excel at Engaging GenY

Connecting with millennials isn't as hard as marketers think, and these companies are proving it.