Cisco leads $27M-round of venture funding for Quantcast

Quantcast has raised $27.5 million in a third round of venture funding. The capital round was led by Cisco Systems and Polaris Venture Partners, and aided by the Founders Fund and Revolution Ventures. Quantcast has raised a total of $53.2 million, according to TechCrunch.

The latest round of funding will mostly be used to support adoption of Quantcast Media Program, described by VentureBeat as a “marketplace to buy and sell advertising space based on real-time measurement.” VentureBeat also notes that Cisco “has taken a greater interest in online content and advertising delivery as of late.”