Valassis has promoted Ron Goolsby to COO and Suzie Brown to EVP of sales and marketing, effective January 1, 2012.
The Audit Bureau of Circulations will launch a tool May 3 that will allow marketers, agencies and publishers to search daily newspaper circulation figures and create custom evaluations from the company's eFAS-FAX report.
Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain current ones in the e-reader age
ABCi, the Audit Bureau of Circulations' interactive unit, announced April 22 that it has partnered with Verve Wireless to audit newspapers' mobile content delivered with Verve's publishing platform.
Business magazine publisher Reed Elsevier completed the divestment process for its Reed Business Information magazines on April 16 by closing 23 titles.
Canon Communications has turned over list management for the publications Design News, Electronic Design News, Packaging Digest and Test & Measurement World to Statlistics. It recently acquired the titles from Reed Business Information. Canon and Statlistics have worked together for two years.
The Audit Bureau of Circulations released new definitions of what comprises a magazine's digital edition on March 16. The move came after Wired sought review of its iPad version, which will qualify as a "digital replica" under the updated guidelines.
Colossal Profits awarded MetaResponse Group list management representation of its e-mail and postal files. Both lists are new to the market.
Hachette Filipacchi Media has awarded its stable of lists to Infogroup subsidiary Direct Media Millard, effective January 1. The previous list manager was RMI.
Health publisher Rodale announced December 15 it has promoted Gregg Michaelson to president, integrated marketing and sales, CMO. He had been EVP of customer marketing for the company. In his new role, Michaelson will lead Rodale's print and digital ad sales, custom publishing and other marketing initiatives.
Crain Communications awarded Statlistics management of the 'Tire Business' postal and e-mail files December 9. 'Tire Business' features news on the North American tire and automotive service business.
Kroll Direct Marketing introduced the Motorsport Marketing Subscriber Masterfile list to the market November 5. This file contains automotive enthusiasts that read 'Classic Motorsports' and 'Grassroots Motorsports' magazines.
New management — Maison & Demeure — Cornerstone Group of Companies — This file contains subscribers to Maison & Demeure, the French-language version of Canadian House & Home. Average household income of these readers is $71,000, 69% are married and 41% are college educated. The median age of the list is 40.
The launch of a new fitness magazine in South Africa is beginning with an online-only debut on September 9 and will be followed by a direct mail push. Women's Health South Africa, a venture from Rodale Inc and South African publisher Touchline Media, will first appear on newsstands there on October 21.
Reader's Digest Association has announced a restructuring plan through which a number of its lenders will take a stake in the company in return for reducing the debt. The agreement is expected to lower RDA's total debt load from $2.2 billion to $550 million.
Newspapers, buffeted by this year's downturn in print advertising revenue, are increasingly looking to new online revenue strategies. The Financial Times (FT) is the latest example of this push for online cash, with its announcement that it is considering a "pay-as-you-read" model for its content on the Web.
Statlistics has announced the addition of a new list rental property, Spirituality & Health: The Soul/Body Connection. Spirituality & Health is a unique publication reaching a health-conscious and spiritually in-touch audience.
Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.
A focus on margins, efficient data systems, solid analytics and customer service are among the essential components necessary for marketers to grow and profit during the economic recession, according to Donald Libey, president of Libey Inc., the keynote speaker on July 9 at the MeritDirect Co-op, an annual meeting for clients and members of the list world. Libey was optimistic about the future.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...