Circulation

Plug-ins: audience development

Plug-ins: audience development

Whether you call it circulation marketing, audience development or relationship marketing, the need is the same — to build leads and maximize ROI.

Valassis promotes Goolsby, Brown

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Valassis has promoted Ron Goolsby to COO and Suzie Brown to EVP of sales and marketing, effective January 1, 2012.

ABC to introduce newspaper circulation tool

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The Audit Bureau of Circulations will launch a tool May 3 that will allow marketers, agencies and publishers to search daily newspaper circulation figures and create custom evaluations from the company's eFAS-FAX report.

ABC to introduce newspaper circulation tool

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The Audit Bureau of Circulations will launch a tool May 3 that will allow marketers, agencies and publishers to search daily newspaper circulation figures and create custom evaluations from the company's eFAS-FAX report.

Circulation marketing strategies evolve

Acclimating to the constant evolution of reading channels, like Kindle, iPad and online, experts talk about how their circulation strategies attract new readers and retain current ones in the e-reader age

Time Inc. releases eight e-mail lists through DMM

Time Inc. and list manager Direct Media Millard announced the release of eight new-to-market lists of subscriber e-mail addresses May 26.

Lippincott Williams & Wilkins extends MeritDirect relationship

Lippincott Williams & Wilkins added The Hearing Journal to the stable of its lists managed by MeritDirect May 20.

'Upscale' assigns expires list to Adrea Rubin

'Upscale' magazine awarded Adrea Rubin management of its expires list on April 29. The file is new to the market.

US daily newspapers see 8.7% circulation decrease: ABC

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Weekday circulation at US daily newspapers fell 8.7% year-over-year for the six-month period ending March 2010, according to data from the Audit Bureau of Circulations. Sunday circulation dropped 6.5%, according to the statistics, which were released April 26.

Crain gives two financial lists to MeritDirect

Crain Communications turned over management of the 'Investment News' and 'Pensions and Investments' subscriber files to MeritDirect on April 23. The previous manager was Kroll Direct Marketing.

ABC, Verve Wireless partner on mobile circulation data

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ABCi, the Audit Bureau of Circulations' interactive unit, announced April 22 that it has partnered with Verve Wireless to audit newspapers' mobile content delivered with Verve's publishing platform.

ABC, Verve Wireless partner on mobile circulation data

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ABCi, the Audit Bureau of Circulations' interactive unit, announced April 22 that it has partnered with Verve Wireless to audit newspapers' mobile content delivered with Verve's publishing platform.

Software Magazine awards Statlistics list management

'Software Magazine' turned over management of its subscriber file to Statlistics on April 20. List Incorporated previously managed the file.

Software Magazine awards Statlistics list management

'Software Magazine' turned over management of its subscriber file to Statlistics on April 20. List Incorporated previously managed the file.

Publishers expect subscription lift from iPad

Publishers expect subscription lift from iPad

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The publishing industry is looking to the iPad to stanch the exodus of print subscribers - and the ad dollars that followed them.

Reed Elsevier shutters 23 titles

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Business magazine publisher Reed Elsevier completed the divestment process for its Reed Business Information magazines on April 16 by closing 23 titles.

Creative Age names Statlistics list manager

Publisher Creative Age awarded Statlistics management of its lists on April 5. The previous list manager was Leon Henry. The files reach professionals in beauty-oriented professions.

'Folio' and 'Audience Development' magazines merge

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Red 7 Media has combined 'Folio' and 'Audience Development' magazines. 'Audience Development,' which had a frequency of 10 issues per year, is now polybagged quarterly with 'Folio,' which is distributed monthly. 'Audience Development' was first included in Folio's January 2010 issue.

'Folio' and 'Audience Development' magazines merge

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Red 7 Media has combined 'Folio' and 'Audience Development' magazines. 'Audience Development,' which had a frequency of 10 issues per year, is now polybagged quarterly with 'Folio,' which is distributed monthly. 'Audience Development' was first included in Folio's January 2010 issue.

Canon adds four publications to Statlistics relationship

Canon Communications has turned over list management for the publications Design News, Electronic Design News, Packaging Digest and Test & Measurement World to Statlistics. It recently acquired the titles from Reed Business Information. Canon and Statlistics have worked together for two years.

ABC updates definition of digital edition

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The Audit Bureau of Circulations released new definitions of what comprises a magazine's digital edition on March 16. The move came after Wired sought review of its iPad version, which will qualify as a "digital replica" under the updated guidelines.

Stratmark loyalty initiative targets newspaper subscribers

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Stratmark launched "My Reader Rewards," a program that allows newspaper subscribers to accumulate points with a periodical's advertisers, on March 9. The company is in negotiations with 14 media outlets to implement the program.

Valpak launches sweepstakes, b-to-b augmented reality campaigns

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Valpak has launched two direct campaigns using augmented reality, including an effort with The Martha Stewart Show to build the two companies' databases.

Zeta Interactive debuts digital coupon service

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Digital agency Zeta Interactive launched digital coupon and insert software through Zeta Next Page, its Web-based publishing platform, on March 1. The platform allows brands to create digital coupons to replace their print counterparts, as well as circular and newspaper inserts.

Colossal Profits turns to MetaResponse for list management

Colossal Profits awarded MetaResponse Group list management representation of its e-mail and postal files. Both lists are new to the market.

Lance Armstrong Foundation launches custom magazine to e-mail database

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The nonprofit Lance Armstrong Foundation has launched LiveStrong Quarterly, a custom publication aimed at cancer survivors and their advocates. The magazine was developed by Spot On Media.

Statlistics, Merkle partner on mobile lead-gen program for print ads

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Statlistics and Merkle have partnered to launch a mobile-based lead-generation service that replaces traditional reader-service cards. Green Mountain Coffee is the first client using the service. The Print-to-Mobile platform helps publishers and advertisers use specific short codes, rather than service numbers, in their print advertisements.

Kroll gets 'Modern Woodworking' list

'Modern Woodworking' magazine awarded Kroll Direct Marketing management of its subscriber file on January 11. The previous list manager was DM2.

DMM gets Hachette Filipacchi lists

Hachette Filipacchi Media has awarded its stable of lists to Infogroup subsidiary Direct Media Millard, effective January 1. The previous list manager was RMI.

Rodale names president, integrated marketing and sales, CMO

Rodale names president, integrated marketing and sales, CMO

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Health publisher Rodale announced December 15 it has promoted Gregg Michaelson to president, integrated marketing and sales, CMO. He had been EVP of customer marketing for the company. In his new role, Michaelson will lead Rodale's print and digital ad sales, custom publishing and other marketing initiatives.

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