Circulation

Kroll releases motorsport list

November 09, 2009

Kroll Direct Marketing introduced the Motorsport Marketing Subscriber Masterfile list to the market November 5. This file contains automotive enthusiasts that read 'Classic Motorsports' and 'Grassroots Motorsports' magazines.

Maison & Demeure

August 25, 2009

New management — Maison & Demeure — Cornerstone Group of Companies — This file contains subscribers to Maison & Demeure, the French-language version of Canadian House & Home. Average household income of these readers is $71,000, 69% are married and 41% are college educated. The median age of the list is 40.

Women's Health SA launch backed by multichannel push

Cara Wood August 21, 2009

The launch of a new fitness magazine in South Africa is beginning with an online-only debut on September 9 and will be followed by a direct mail push. Women's Health South Africa, a venture from Rodale Inc and South African publisher Touchline Media, will first appear on newsstands there on October 21.

Reader's Digest Association releases restructuring plan

Nathan Golia August 18, 2009

Reader's Digest Association has announced a restructuring plan through which a number of its lenders will take a stake in the company in return for reducing the debt. The agreement is expected to lower RDA's total debt load from $2.2 billion to $550 million.

FT, others float Web subscriptions

Lauren Bell August 14, 2009

Newspapers, buffeted by this year's downturn in print advertising revenue, are increasingly looking to new online revenue strategies. The Financial Times (FT) is the latest example of this push for online cash, with its announcement that it is considering a "pay-as-you-read" model for its content on the Web.

Statlistics gets Spirituality & Health list management

July 28, 2009

Statlistics has announced the addition of a new list rental property, Spirituality & Health: The Soul/Body Connection. Spirituality & Health is a unique publication reaching a health-conscious and spiritually in-touch audience.

Five questions for: Julian Baim, chief research officer, MRI

Lauren Bell July 10, 2009

Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.

List industry needs recovery plan, says Libey

Lauren Bell July 09, 2009

A focus on margins, efficient data systems, solid analytics and customer service are among the essential components necessary for marketers to grow and profit during the economic recession, according to Donald Libey, president of Libey Inc., the keynote speaker on July 9 at the MeritDirect Co-op, an annual meeting for clients and members of the list world. Libey was optimistic about the future.