Circulation Management

ABC to introduce newspaper circulation tool

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The Audit Bureau of Circulations will launch a tool May 3 that will allow marketers, agencies and publishers to search daily newspaper circulation figures and create custom evaluations from the company's eFAS-FAX report.

'Upscale' assigns expires list to Adrea Rubin

'Upscale' magazine awarded Adrea Rubin management of its expires list on April 29. The file is new to the market.

ABC, Verve Wireless partner on mobile circulation data

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ABCi, the Audit Bureau of Circulations' interactive unit, announced April 22 that it has partnered with Verve Wireless to audit newspapers' mobile content delivered with Verve's publishing platform.

Software Magazine awards Statlistics list management

'Software Magazine' turned over management of its subscriber file to Statlistics on April 20. List Incorporated previously managed the file.

Publishers expect subscription lift from iPad

Publishers expect subscription lift from iPad

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The publishing industry is looking to the iPad to stanch the exodus of print subscribers - and the ad dollars that followed them.

'Folio' and 'Audience Development' magazines merge

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Red 7 Media has combined 'Folio' and 'Audience Development' magazines. 'Audience Development,' which had a frequency of 10 issues per year, is now polybagged quarterly with 'Folio,' which is distributed monthly. 'Audience Development' was first included in Folio's January 2010 issue.

Five questions for: Julian Baim, chief research officer, MRI

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Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.

List industry needs recovery plan, says Libey

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A focus on margins, efficient data systems, solid analytics and customer service are among the essential components necessary for marketers to grow and profit during the economic recession, according to Donald Libey, president of Libey Inc., the keynote speaker on July 9 at the MeritDirect Co-op, an annual meeting for clients and members of the list world. Libey was optimistic about the future.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...