The Audit Bureau of Circulations will launch a tool May 3 that will allow marketers, agencies and publishers to search daily newspaper circulation figures and create custom evaluations from the company's eFAS-FAX report.
'Upscale' magazine awarded Adrea Rubin management of its expires list on April 29. The file is new to the market.
ABCi, the Audit Bureau of Circulations' interactive unit, announced April 22 that it has partnered with Verve Wireless to audit newspapers' mobile content delivered with Verve's publishing platform.
'Software Magazine' turned over management of its subscriber file to Statlistics on April 20. List Incorporated previously managed the file.
The publishing industry is looking to the iPad to stanch the exodus of print subscribers - and the ad dollars that followed them.
Red 7 Media has combined 'Folio' and 'Audience Development' magazines. 'Audience Development,' which had a frequency of 10 issues per year, is now polybagged quarterly with 'Folio,' which is distributed monthly. 'Audience Development' was first included in Folio's January 2010 issue.
Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.
A focus on margins, efficient data systems, solid analytics and customer service are among the essential components necessary for marketers to grow and profit during the economic recession, according to Donald Libey, president of Libey Inc., the keynote speaker on July 9 at the MeritDirect Co-op, an annual meeting for clients and members of the list world. Libey was optimistic about the future.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...