Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

 Circulation Management

ABC to introduce newspaper circulation tool

March 21, 2011

The Audit Bureau of Circulations will launch a tool May 3 that will allow marketers, agencies and publishers to search daily newspaper circulation figures and create custom evaluations from the company's eFAS-FAX report.
 

'Upscale' assigns expires list to Adrea Rubin

April 29, 2010

'Upscale' magazine awarded Adrea Rubin management of its expires list on April 29. The file is new to the market.
 

ABC, Verve Wireless partner on mobile circulation data

April 22, 2010

ABCi, the Audit Bureau of Circulations' interactive unit, announced April 22 that it has partnered with Verve Wireless to audit newspapers' mobile content delivered with Verve's publishing platform.
 

Software Magazine awards Statlistics list management

April 20, 2010

'Software Magazine' turned over management of its subscriber file to Statlistics on April 20. List Incorporated previously managed the file.
 

Publishers expect subscription lift from iPad

April 19, 2010

The publishing industry is looking to the iPad to stanch the exodus of print subscribers - and the ad dollars that followed them.
 

'Folio' and 'Audience Development' magazines merge

March 25, 2010

Red 7 Media has combined 'Folio' and 'Audience Development' magazines. 'Audience Development,' which had a frequency of 10 issues per year, is now polybagged quarterly with 'Folio,' which is distributed monthly. 'Audience Development' was first included in Folio's January 2010 issue.
 

Five questions for: Julian Baim, chief research officer, MRI

July 10, 2009

Industry expert Julian Baim, chief research officer of print rating service MRI describes the evolution of circulation and audience measurement.
 

List industry needs recovery plan, says Libey

July 09, 2009

A focus on margins, efficient data systems, solid analytics and customer service are among the essential components necessary for marketers to grow and profit during the economic recession, according to Donald Libey, president of Libey Inc., the keynote speaker on July 9 at the MeritDirect Co-op, an annual meeting for clients and members of the list world. Libey was optimistic about the future.