Circulation Increases Boost Brookstone 's DM Sales 21%
Also, the Merrimack, NH-based multichannel retailer's direct marketing sales jumped 21 percent last year to $91 million. This was after the company nearly doubled its catalog circulation in 2004. The company's Web site, brookstone.com, generated 8.7 percent of total sales for the period.
Sales for Brookstone's fiscal fourth quarter ended Jan. 29 totaled $238 million, an 8.5 percent gain over the previous year. Same-store sales were flat for the period. Direct marketing sales rose 24.5 percent in the quarter to $48 million.