Circulation Increase Helps Harry and David Boost Sales

Share this article:
Net sales for Harry and David Holdings Inc.'s fiscal first quarter totaled $57.7 million, a 7.5 percent gain over last year, the company said yesterday.


The Medford, OR-based multichannel marketing company, formerly known as Bear Creek Holdings Inc., owns the brands Harry and David and Jackson & Perkins. The quarter ended Sept. 24.


Harry and David's direct marketing net sales, which include catalog, Internet, business-to-business and outbound telemarketing sales, totaled $26.1 million, a 5.4 percent increase. The increase was primarily because of an increase in catalog circulation and Internet marketing initiatives. The brand's catalog circulation increased 11 percent year-over-year.


The company also reported a net loss for the first quarter that totaled $17.3 million compared to a net loss of $20.7 million last year.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.