Circulars

Valassis: Print key for grocery retailers, but social and digital expected to surge

Valassis: Print key for grocery retailers, but social and digital expected to surge

Ninety percent of grocery retailers say that weekly circulars is their primary way of promoting products and marketing to consumers.

Sears personalizes with hyper-local e-commerce sites

Sears personalizes with hyper-local e-commerce sites

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Sears Holdings Corp. launched hyper-local shopping sites for all of their U.S. locations May 7, an initiative that's intended to drive online consumers into Sears stores, said Tom Aiello, division VP of marketing at Sears Holdings Management Corporation.

Moving circulars into the digital age

Moving circulars into the digital age

Digital circulars are important for in-store and online traffic, but they're not as easy as putting a print circular online.

Sears, Kmart launch digital, local advertising program

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Sears Holdings Corp. launched a digital advertising program on Oct. 26 that will offer consumers weekly circulars for hundreds of Sears and Kmart stores nationwide, said Tom Aiello, VP of public relations at Sears Holdings.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...