Circulars

Valassis: Print key for grocery retailers, but social and digital expected to surge

Valassis: Print key for grocery retailers, but social and digital expected to surge

Ninety percent of grocery retailers say that weekly circulars is their primary way of promoting products and marketing to consumers.

Sears personalizes with hyper-local e-commerce sites

Sears personalizes with hyper-local e-commerce sites

By

Sears Holdings Corp. launched hyper-local shopping sites for all of their U.S. locations May 7, an initiative that's intended to drive online consumers into Sears stores, said Tom Aiello, division VP of marketing at Sears Holdings Management Corporation.

Moving circulars into the digital age

Moving circulars into the digital age

Digital circulars are important for in-store and online traffic, but they're not as easy as putting a print circular online.

Sears, Kmart launch digital, local advertising program

By

Sears Holdings Corp. launched a digital advertising program on Oct. 26 that will offer consumers weekly circulars for hundreds of Sears and Kmart stores nationwide, said Tom Aiello, VP of public relations at Sears Holdings.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.