Ninety percent of grocery retailers say that weekly circulars is their primary way of promoting products and marketing to consumers.
Sears Holdings Corp. launched hyper-local shopping sites for all of their U.S. locations May 7, an initiative that's intended to drive online consumers into Sears stores, said Tom Aiello, division VP of marketing at Sears Holdings Management Corporation.
Digital circulars are important for in-store and online traffic, but they're not as easy as putting a print circular online.
Sears Holdings Corp. launched a digital advertising program on Oct. 26 that will offer consumers weekly circulars for hundreds of Sears and Kmart stores nationwide, said Tom Aiello, VP of public relations at Sears Holdings.
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