Circuit City Taps Sharpe Partners

Share this article:
Consumer electronics retailer Circuit City Stores Inc. chose Sharpe Partners, New York, as its interactive agency of record.


The agency will offer strategic planning, creative development, media planning and optimization of online advertising programs.


Circuit City, Richmond, VA, has 618 superstores and five mall-based stores in 159 markets. It also sells at www.circuitcity.com.


Nearly 5 years old, Sharpe's roster includes The Minute Maid Company and Fujifilm USA.


Share this article:
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

John Wanamaker Is Dead, Long Live the CMO

John Wanamaker Is Dead, Long Live the CMO

A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.

Unleashing the True Power of the Customer

Unleashing the True Power of the Customer

Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.

News Byte: Gartner Retail Expert Joins eCommera as CMO

News Byte: Gartner Retail Expert Joins eCommera as ...

Kevin Sterneckert brings a wealth of knowledge and experience to eCommera.