Circuit City Guarantees 24-Minute In-Store Pickup

Share this article:
Circuit City has offered customers the option of picking up orders placed online in one of its 623 stores since 1999. But as of yesterday, the electronics giant guarantees that those orders will be ready within 24 minutes of purchase confirmation.


As the Richmond, VA-based multichannel merchant launched a catalog in July, the 24/24 Pickup Guarantee covers purchases of at least $25 that are made through its Web site, catalog or call centers. If orders are not ready for pickup within the allotted time, the customer will receive a $24 Circuit City gift card.


Half of Circuit City's customers who buy online from the retailer choose the in-store pickup option, the company said.


"Circuit City pioneered in-store pickup for Web purchases, and this guarantee takes our customer service promotion to the next level," Fiona Dias, senior vice president/chief marketing officer at Circuit City, said in a statement.


Not covered by the guarantee is the amount of time a customer spends waiting on line in stores to pick up a purchase. Also, purchases made the day after Thanksgiving, Dec. 26 and Dec. 27 are not covered.


Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM News.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.