CIO

Marketing Challenge: Perception Can Change a Brand's Reality

Marketing Challenge: Perception Can Change a Brand's Reality

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Jacob Donnelly has been Sasha Smith's client for nearly two years. For just over a year, he's also been her beau. They assumed that when people found out they would presume that special deals were made. What would you do?

Are CMOs the New Mr. Robotos? [Infographic]

Are CMOs the New Mr. Robotos? [Infographic]

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Marketers now dedicate a quarter of their budgets to IT spending.

Infographic: CIO/CMOjo

Infographic: CIO/CMOjo

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When it comes to CIO/CMO collaboration, the question is not "if," but "how."

Bridging the Gap: The New Relationship Between CIOs & CMOs

Bridging the Gap: The New Relationship Between CIOs & CMOs

To take advantage technology, companies need to find a way to bridge the gap between CIOs and the evolving role of CMOs within an enterprise.

Forrester's Three-Step Recipe for CMO, CIO Alignment

Forrester's Three-Step Recipe for CMO, CIO Alignment

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Marketing and IT need to ditch the every-man-for-himself strategy and work together.

A CIO-CMO Disconnect: Answers

A CIO-CMO Disconnect: Answers

A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. The CIO's in a pickle. See what our readers had to say about it.

Live from DMA2013: It's All About Data-Driven Marketing

Live from DMA2013: It's All About Data-Driven Marketing

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Video: Data isn't going away and CMOs need to learn to take a more holistic approach to data-driven marketing, says Lisa Arthur, CMO of Teradata.

A CIO-CMO Disconnect

A CIO-CMO Disconnect

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A hard-charging CMO rebuffs his CIO's attempts to improve the company's marketing technology. What should the CIO do? Read the full story and submit your responses to ginger.conlon@dmnews.com by October 4.

News Byte: 10% of Executives Believe CMO-CIO Collaboration Is Where it Needs To Be

News Byte: 10% of Executives Believe CMO-CIO Collaboration Is Where it Needs To Be

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Are today's CMOs and CIOs friends or foes?

Fast Facts: August 2013

Fast Facts: August 2013

Some quick info hits to keep you up-to-date, including the percentage of agencies that say their clients have increased content marketing spend within the past year.

Infographic: CMOs and CIOs: A Match Made in Heaven

Infographic: CMOs and CIOs: A Match Made in Heaven

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Marketing and IT learn that they can't live without each other.

Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.

CMOs Need Digital Experience Now

CMOs Need Digital Experience Now

3 ways senior marketers can get the experience they need to advance their careers in a digital marketing world.

Marketing&Tech Partnership Summit: Name That Brand, Go For Free

Marketing&Tech Partnership Summit: Name That Brand, Go For Free

Congratulations to the winners of "Name that Brand." Your reward is a free ticket to the hottest CMO-CIO connection event this side of Silicon Valley.

Infographic: CMOs and CIOs Fight for Customer Centricity

Infographic: CMOs and CIOs Fight for Customer Centricity

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Marketing and IT come together to fight for customer-centric initiatives.

Hope Springs Eternal for CMOs and CIOs

Hope Springs Eternal for CMOs and CIOs

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A CMO Council study uncovers an elite group of marketers and IT pros who say they've solved their differences and walk as giants among the silos.

Marketing&Tech Partnership Summit: Want To Go For Free?

Marketing&Tech Partnership Summit: Want To Go For Free?

Well, you can, because being first can be rewarding. Solve the puzzle and snag a free ticket to the Marketing&Tech Partnership Summit on June 20 in San Joes, CA.

Technology Takes the Helm

Technology Takes the Helm

Month 5 at Mitel: Putting our technology philosophy into practice at a considered pace.

The New Power Couple

The New Power Couple

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The darlings in business today are the CMO and CIO. Only when they partner well will marketing insight truly come to light.

Q&A: Kim Ann King, CMO, SiteSpect

Q&A: Kim Ann King, CMO, SiteSpect

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Officially, Kim Ann King is the CMO of Web optimization company SiteSpect, but King's really more like the "CMTO" due to her marketing-technology infused skill set.

Marketing's Symbiotic Relationships

Marketing's Symbiotic Relationships

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Marketing's relationships with sales and customer service are still essential, but there's a new power couple getting everyone's attention: marketing and IT.

Sharks, Trains, CMOs, and CIOs

Sharks, Trains, CMOs, and CIOs

The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord.

Marketing and the Interboom

Marketing and the Interboom

In lean economic times marketing can harness technology to streamline costs and improve results.

Big Blue's "smart" marketing approach

Big Blue's "smart" marketing approach

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A segment of one. It's "the Holy Grail" or marketing and IBM's Mike Rhodin says technology is going to get us there.

Another strain on the tenuous CMO-CIO relationship

Another strain on the tenuous CMO-CIO relationship

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As CMOs increase their profiles as corporate innovators, CIOs are viewed as tacticians, says an Economist survey.

IBM encourages CMO, CIO interaction

IBM encourages CMO, CIO interaction

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IBM announced a new line of services that aims to drive CMO and CIO interaction and collaboration.

Marketo appoints Greg Higham to new CIO position

Marketo appoints Greg Higham to new CIO position

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Marketing software company, Marketo appointed Greg Higham as the company's first CIO—a position created due to Marketo's global expansion.

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Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...