Cindy Brown

CEO of Blue Moon Works Inc.

Most Recent Articles by Cindy Brown

FTC rule changes: Keeping up with CAN-SPAM

Effective July 2008, the FTC released updates to the CAN-SPAM Act of 2003 with a number of rule changes that will affect many online marketers. Enforced by the FTC, the Department of Justice and the state attorneys, CAN-SPAM preempts all state laws on spam. All marketers need to review these new rule changes with their legal counsel to ensure their compliance.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.