Most Recent Articles by Cindy Brown
Effective July 2008, the FTC released updates to the CAN-SPAM Act of 2003 with a number of rule changes that will affect many online marketers. Enforced by the FTC, the Department of Justice and the state attorneys, CAN-SPAM preempts all state laws on spam. All marketers need to review these new rule changes with their legal counsel to ensure their compliance.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.