Effective July 2008, the FTC released updates to the CAN-SPAM Act of 2003 with a number of rule changes that will affect many online marketers. Enforced by the FTC, the Department of Justice and the state attorneys, CAN-SPAM preempts all state laws on spam. All marketers need to review these new rule changes with their legal counsel to ensure their compliance.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
