Most Recent Articles by Cindy Brown
Effective July 2008, the FTC released updates to the CAN-SPAM Act of 2003 with a number of rule changes that will affect many online marketers. Enforced by the FTC, the Department of Justice and the state attorneys, CAN-SPAM preempts all state laws on spam. All marketers need to review these new rule changes with their legal counsel to ensure their compliance.
Company of the Week
Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
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