CIBA Vision Eyes Grizzard
The orders are placed over the Web using Grizzard technology. The agency will use its Direct Marketing Enterprise Solution to fulfill orders from a central warehouse. The proprietary software automatically fills orders, records transactions and creates a database open to analytic study.
Based in Atlanta, CIBA Vision is the eye-care subsidiary of Swiss healthcare giant Novartis. CIBA Vision joins a Grizzard client roster that includes BellSouth, Kroger Supermarkets, NAPA Auto Parts and The Salvation Army.