Church Using Internet to Recruit Priests

Share this article:
The Irish Catholic Church has joined the parade of marketers looking to the Internet for results. Yesterday, the Archdiocese of Tuam in western Ireland opened a Web site with an advertising campaign and telephone service in the hopes of recruiting young men into the priesthood.


The church has been struggling to attract new clergy since Ireland's economy took off in the 1990s. An average of 50-60 new priests join Irish parishes annually, a number that is far below the 200-300 that joined in the 1960s.


The campaign is geared toward men between the ages of 17 and 25. The Web site itself features a popular Gaelic soccer player. A telephone hotline has also been set up to counsel young men interested in joining.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Target Better With Facebook, Sandberg Tells Marketers

Target Better With Facebook, Sandberg Tells Marketers

In earnings call, the COO claims Facebook is 44% more accurate than the industry average at targeting and promises increasing investment in ad tech.

Day One on the DMA2014 Show Floor

Day One on the DMA2014 Show Floor

Sprouting from the Direct Marketing Association convention today were retargeting refinements, rules for breach behavior, and, yes, some darn fine Brussels sprouts.

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.