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Relevancy Becomes More Relevant to Emailers

Three Digital Lessons From the USGA

40 Under 40: 2013 Call For Entries Now Open!

May 04, 2009

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Church & Dwight opens wide with integrated campaign

Backed by an integrated  marketing campaign, Church & Dwight has launched Crest SpinBrush Sonic a battery-powered toothbrush the company is touting as an economical alternative to other higher-priced sonic models. The campaign, developed by Colangelo Synergy Marketing, includes broadcast, print, digital and direct response. The redesigned Web site, at www.spinbrush.com, comes with an animated demonstration on how to effectively use the new brush. Once on site, visitors can download  a $3 coupon toward the brush and can opt in  for e-mails for updates on product offers. 

From the May 2009 Issue of Direct Marketing News »