Chubby Checker to Promote Exercise Machine

Share this article:
Reliant Interactive Media, Clearwater, FL, yesterday said Fitness Quest will handle the retail distribution of its Twist-A-Sizer exercise machine.


Reliant is currently producing a half-hour infomercial to launch the Twist-A-Sizer. The machine, which is built by Fitness Quest, Canton, OH, will be released to retail stores in the fall.


Celebrity Chubby Checker, who has lost 60 pounds using the Twist-A-Sizer will host the infomercial and embark on a national media tour to promote the product.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US