Christopher Reeve Joins HealthExtras in New Campaign
HealthExtras Inc., Rockville, MD, a source of health and disability products available to consumers and small businesses via the Internet, announced it will launch a national marketing campaign in March featuring actor and advocate Christopher Reeve.The campaign will consist of a broad range of media, including television, print, radio and Internet placements. Reeve, an exclusive spokesman for the company, will be a focal point of the campaign, which is expected to total more than $20 million in 2000.
