Christopher Petix, president of Clash-Media US

Most Recent Articles by Christopher Petix, president of Clash-Media US

Generating leads online can increase conversion

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Earlier this year, JupiterResearch estimated that e-mail marketers spent $1.2 billion in 2007, with this figure set to increase 75% by 2012 to $2.1 billion. In spite of this strong predicted growth, some companies still are not optimizing this marketing channel or using it to its full potential.

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