Christmas

Samsung Receives an Early Christmas Present from Kristen Bell

Samsung Receives an Early Christmas Present from Kristen Bell

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The Frozen star's "Text Me Merry Christmas" ditty reinforces that brands must seize unforeseen opportunities.

Christmas Day Sales Are Merry for Retailers

Christmas Day Sales Are Merry for Retailers

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Overall sales are up from last year thanks in large part to mobile devices.

Study: Christmas Day mobile sales up from last year

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More than 18% of Christmas Day online traffic was initiated on a mobile device, an 8.4% increase year-over-year, according to an IBM report. Transactions completed on mobile devices also grew, from 5.3% in 2010 to 14.4% in 2011. Christmas Day online sales rose by 16.4% compared with last year's sales figures.

Santa Claus goes multichannel, selects digital AOR

Santa Claus goes multichannel, selects digital AOR

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Santa Claus has always relied on traditional methods to deliver holiday cheer. But with the help of his new digital AOR, St. Nick learns that "digital is the new Rudolph."

Online holiday spending up 12%, will eclipse last year

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Online consumer holiday spending increased 12% compared with last year to $28.4 billion, according to digital business analytics firm comScore which measured spending up to December 22. It will hit $35 billion at its current pace, easily topping last year's total of $29.1 billion.

The Greatest Gift of All

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