Christmas gets Real Simple

Share this article:
I'll admit it: I am fond of Real Simple magazine. I have no kids, I don't cook, and my apartment is "decorated" solely in IKEA and clutter, but for some reason I can't seem to put it down this "moms on the go"-targeted magazine.

I think part of the draw is its unwavering commitment to brand message. Every thing in the magazine tries, in some way, to simplify readers' lives -- whether it's by giving tips on reorganizing your garage or testing the best nail polishes.

The Christmas issue takes this service mantra to a new level. It has the usual gift guides and cookie recipes that you'll be seeing in every magazine this season, but it's the ads that make this issue worthwhile: a good number of them feature cut out or tear-out coupons, special offers, online codes and other actually useful features.

I haven't read any other magazines' Christmas issues yet, so maybe this approach to in-book ads isn't worth a whole blog post. But whether Real Simple's competitors are also doing this or not, it's a neat way to tie ads into the brand message, push reader engagement with advertisers' brands and create measurability in print advertising.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Direct Line Blog

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

Sports Box Out the Arts in Brand Sponsorship

Sports Box Out the Arts in Brand Sponsorship

69% of the $19 billion spent on marketing sponsorships in the U.S. last year went to sports. Only 5% went to the arts.

Stepping Stones to Marketing Success

Stepping Stones to Marketing Success

DMN's 2014 40 Under 40 Award winners discuss how their very first job make an impact on their marketing career.

Big Data Enables Bigger (and Hopefully Better) Campaigns

Big Data Enables Bigger (and Hopefully Better) Campaigns

Almost any dataset can improve the effectiveness of a marketing campaign—if used creatively and nimbly.