In the current digital marketplace, publishers and other marketers are looking for new ways to generate additional revenues from their existing Web sites and traffic. One largely untapped revenue stream for companies that capture visitor information on their Web sites is to participate in a business-to-business co-registration network. Co-registration refers to the practice of making multiple offers on a single transaction or landing page. This is a great way or affiliates to build a new prospecting database and target buyers when they are still in purchase frame of mind.
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