Most Recent Articles by Christina Bashark
In the current digital marketplace, publishers and other marketers are looking for new ways to generate additional revenues from their existing Web sites and traffic. One largely untapped revenue stream for companies that capture visitor information on their Web sites is to participate in a business-to-business co-registration network. Co-registration refers to the practice of making multiple offers on a single transaction or landing page. This is a great way or affiliates to build a new prospecting database and target buyers when they are still in purchase frame of mind.
Company of the Week
Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.