Chris Wheeler

Chris Wheeler is director of deliverability at Datran Media. Reach him at cwheeler@datranmedia.com.

Most Recent Articles by Chris Wheeler

A crash course in boosting your e-mail delivery rates

Maybe it's all the back-to-school advertisements I've encountered the past month or so, but I thought it would be fun to give a quick refresher course on email deliverability. There has been a lot of discussion on the subject in the past, and I wanted to share some important suggestions to help you receive an A+ in your e-mail marketing campaigns.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...