Maybe it's all the back-to-school advertisements I've encountered the past month or so, but I thought it would be fun to give a quick refresher course on email deliverability. There has been a lot of discussion on the subject in the past, and I wanted to share some important suggestions to help you receive an A+ in your e-mail marketing campaigns.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.