ChoicePoint Releases Prospect Marketing Software

Share this article:
ChoicePoint Precision Marketing released a new database software system yesterday for use in prospect marketing.


Marketers can use the ExplorerN.C. system to plan contact strategies, identify markets and discover possibilities, the company said. ChoicePoint designed the system to give marketers an active hand in the prospect management process without having to develop a custom-made marketing system.


ChoicePoint said it could offer its software at 70 percent to 75 percent less than the cost of a customized prospect marketing system.


In addition to ExplorerN.C., ChoicePoint, Alpharetta, GA, provides processing and fulfillment services, including data integration, mail production, telemarketing and analysis.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.