ChoicePoint Releases Prospect Marketing Software

Share this article:
ChoicePoint Precision Marketing released a new database software system yesterday for use in prospect marketing.


Marketers can use the ExplorerN.C. system to plan contact strategies, identify markets and discover possibilities, the company said. ChoicePoint designed the system to give marketers an active hand in the prospect management process without having to develop a custom-made marketing system.


ChoicePoint said it could offer its software at 70 percent to 75 percent less than the cost of a customized prospect marketing system.


In addition to ExplorerN.C., ChoicePoint, Alpharetta, GA, provides processing and fulfillment services, including data integration, mail production, telemarketing and analysis.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Data Builds Trust for Nonprofits Through Accountability

Data Builds Trust for Nonprofits Through Accountability

Transparency doesn't just apply to for-profit organizations; fundraisers need to be held accountable, too.

Teradata Puts Stock in Marketers

Teradata Puts Stock in Marketers

A new enhancement in its Demand Chain Management helps retailers max sales with the correct inventory.

We've Got Your Number

We've Got Your Number

Even the most "marketing is an art" creative types love a good data point. Here, some of the most interesting recent stats.