ChoicePoint Offers Online Campaign Management

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ChoicePoint Precision Marketing last week launched ChoicePoint DirectLink, a Web-based direct marketing system for insurance and financial services companies.


DirectLink lets agents or field representatives quickly order a custom lead-generation campaign over the Internet or through a company's intranet.


The company, a provider of database marketing services based in Alpharetta, GA, said DirectLink users can build a targeted list of prospects from current demographic data, choose personalized direct mail packages to send, order telephone follow-up options that identify the most qualified prospects and receive reports to help track campaigns.


ChoicePoint Precision Marketing said Shelter Insurance Cos., Columbia, MO, is one of the first clients using the DirectLink service.


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