Choice Hotels selects Doner, Leo Burnett

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Choice Hotels International Inc. has selected Doner Advertising as its creative promotion agency and Leo Burnett USA as its creative advertising agency.

The move is intended to support the hotel chains marketing shift toward developing distinct campaigns for each of its brands. The focus will be on Comfort Suites, Comfort Inn and Quality hotels, with Leo Burnett creating television, radio, print and online elements and Doner developing promotions.

"The current state of the economy has made it more important than ever for us to further evolve our advertising and promotion strategies to keep pace with the rapidly changing business environment,” said Chris Malone, CMO at Choice, in a statement. “We're confident that both agencies will help us create promotions and ideas designed to drive growth and deliver more reservations directly to our hotels," added Malone.

Havas' MPG continues to handle media planning and buying needs, which were not part of the review.

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