Choice Hotels selects Doner, Leo Burnett

Choice Hotels International Inc. has selected Doner Advertising as its creative promotion agency and Leo Burnett USA as its creative advertising agency.

The move is intended to support the hotel chains marketing shift toward developing distinct campaigns for each of its brands. The focus will be on Comfort Suites, Comfort Inn and Quality hotels, with Leo Burnett creating television, radio, print and online elements and Doner developing promotions.

"The current state of the economy has made it more important than ever for us to further evolve our advertising and promotion strategies to keep pace with the rapidly changing business environment,” said Chris Malone, CMO at Choice, in a statement. “We're confident that both agencies will help us create promotions and ideas designed to drive growth and deliver more reservations directly to our hotels," added Malone.

Havas' MPG continues to handle media planning and buying needs, which were not part of the review.

You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in The Inside Scoop Blog

Sign up to our newsletters

Latest Jobs:


Company of the Week


As the leading source for direct marketing youth data, ASL Marketing connects your brand to consumers with extensive and unparalleled industry expertise in data content, aggregation and analytics of the youth, young adult and student demographics. We provide access to the most comprehensive, response driven youth database available - over 175 million active high school, college and young adult consumers and their parents. We offer custom solutions devised to meet your specific target and goal. Our data customization allows you to pinpoint your audience by selecting by age, ethnicity, grad year, etc... Our clients range across all industries including Financial Services, Technology, Health & Beauty, Retail, Educational Services, Recruitment, and more.