Chirpify launches digital music platform

Share this article:
Chirpify launches digital music platform
Chirpify launches digital music platform

Chirpify, a seven-week-old social commerce company on April 24 launched Twitter Commerce for Digital Content. The new platform, specific to the music industry, enables musicians to sell their music on the social media site, said Chris Teso, the company's founder and CEO.

Teso said bands can upload MP3s or albums onto Chirpify and find potential buyers by promoting that music with tweets. It's the ultimate in product targeting, he said. Your followers are already your fans.

“[Users can] transact directly in-stream on Twitter,” Teso said. “We enable you to pay, buy, sell, donate, conduct any kind of transaction on Twitter. There's no checkout process.”

When customers respond to the band's tweet in a specific way (i.e. Tweet “buy” back to the band), the transaction is completed in the background by connecting the band's and its customers' PayPal accounts.

 “We're calling it conversational commerce,” he said. “We're the only company to enable in-stream transactions.”

To combat the fact that Twitter feeds are constantly moving and updating, Chirpify allows bands and sellers to set Tweets on a schedule, Teso said. “You can set it to post every hour, or every half hour if you'd like,” he said. “Obviously, though, we don't want to clog people's feeds.”

Power Bar, Nestle and Hewett Packard are among the other companies who have signed up to work with Chirpify's social e-commerce platform, Teso said.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Customer Identity in the Digital Age

Customer Identity in the Digital Age

Industry experts explore the value in a person's cyber identity for marketers.

Epsilon Rebrands as End-to-End Marketing Solution

Epsilon Rebrands as End-to-End Marketing Solution

The goal is to flame the perception that technology and creativity live under one roof at the company, says President Andy Frawley.

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.