Chip House

VP of marketing services for ExactTarget

Most Recent Articles by Chip House

Improve e-mail deliverability by giving consumers power

In the 1970s dystopian sci-fi thriller Soylent Green, Charlton Heston, as Detective Robert Thorn, discovers the secret source of the green tablets that he and his fellow earthlings have ingested and declares, "Soylent Green is people!"

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...