Chip House

VP of marketing services for ExactTarget

Most Recent Articles by Chip House

Improve e-mail deliverability by giving consumers power

In the 1970s dystopian sci-fi thriller Soylent Green, Charlton Heston, as Detective Robert Thorn, discovers the secret source of the green tablets that he and his fellow earthlings have ingested and declares, "Soylent Green is people!"

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R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.

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Featured Articles

Delivered: Fitness Postcards

Delivered: Fitness Postcards

What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)

Liking Social Data

Liking Social Data

Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.

Everyday Email Essentials

Everyday Email Essentials

Here are three must-have data sets that every marketer should include in his or her email strategy.