Chinnici Direct now Company C

Chinnici Direct a member of MDC Partners Agency, has re-branded itself as Company C.

Founded as a creative boutique in 1982, Chinnici grew into a full-fledged direct marketing agency. MDC Partners acquired it in 2000, and the New York-based Company C now provides direct and digital marketing services. Its revenues have grown by 82 percent since 2005.

The agency's new tagline is "Create. Connect. Compel." Company C says it aims to provide "meaningful action" with a focus on accountability, responsibility and client participation.

President Nicholas Nocca, along with Martha Jones, general manager, and Alison Monk, group director for accounts services, have all joined the agency in the past few years.