Chinadotcom Serves Expresso to E-Mail Marketers

Share this article:
Hong Kong-based Chinadotcom Corp. yesterday debuted expresso, a Web-based system for e-mail marketers wanting to target China.


The system combines database architecture, profiling technology, campaign software and fulfillment and reporting modules that are accessible through a Web-based user interface.


Expresso executes local-language e-mail campaigns in Chinese and can send 5 million messages a day. It also can report on the number opened and track click-throughs at the individual level.


The system is being targeted at direct marketers in general. Heineken, Hewlett Packard, Fortune, Reader's Digest, GlaxoSmithKline and Yazhou Zhoukan have begun using expresso.


Pricing was unavailable.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.