Chinachem Picks PacificNet for CRM

Share this article:
PacificNet Inc., a customer relationship management and telemarketing services provider in China, said yesterday that it was selected to provide CRM, telemarketing, cross-selling, membership database management and DM services to Chinachem Group, a multinational property development conglomerate based in Hong Kong.


Chinachem holdings include residential, commercial and industrial properties, shopping malls and hotels.


Chinachem recently began a customer loyalty marketing campaign, aiming to boost value-added services and cross-selling revenue from its 500,000 members. Its membership card offers shopping discounts from retailers, hotels, travel agencies, bars and restaurants, cinemas and other services offered by Chinachem as well as up-to-date lifestyle information to benefit Chinachem Club members and tenants and hundreds of product and service providers.


PacificNet, based in Minneapolis and Hong Kong, and subsidiary PacificNet Epro will deliver services including database management and data mining to promote membership card sales and distribution. PacificNet also will provide CRM, telemarketing and other contact center services to Chinachem's 500,000 residents, commercial occupants and tenants.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.