China Telecom Picks Call Center Training Firm

Share this article:
China Telecom, China's largest fixed telecommunications provider, retained PacificNet Inc., Hong Kong, as its call center training and consulting provider after a successful training project, PacificNet said yesterday. The value of the deal was not disclosed.


PacificNet said it began work with China Telecom early this year as part of a drive by China Telecom to improve competitiveness. In the first stage of the project, PacificNet, through its PacificNet Epro subsidiary, worked with China Telecom customer service centers in Jiangsu, Hubei and Guangdong, PacificNet said.


After the first stage, China Telecom invited PacificNet to begin a second phase of training for managers, PacificNet said.


The initiative aims to improve CRM service as well as telemarketing and outbound sales. PacificNet said it will focus on increasing customer retention, acquisition and cross-selling opportunities.


Scott Hovanyetz covers telemarketing, production and printing and direct response TV marketing for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.