Chilmark Taps Richard Gersh Associates
The Memphis, TN, record label has a library of country and western, blues, jazz and Christian music recordings. A company division also scouts and develops talent. Chilmark products soon will sell online.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?