Chilmark Taps Richard Gersh Associates
The Memphis, TN, record label has a library of country and western, blues, jazz and Christian music recordings. A company division also scouts and develops talent. Chilmark products soon will sell online.
Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.
Elijah Degen brings 15 years of experience to his new role at the digital agency.
CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.