Chilmark Taps Richard Gersh Associates
The Memphis, TN, record label has a library of country and western, blues, jazz and Christian music recordings. A company division also scouts and develops talent. Chilmark products soon will sell online.
Longtime agency pro brings extensive healthcare industry experience to the agency.
A century-old motto isn't—and shouldn't be—relevant today. CMOs need to get with the times and put their customer knowledge to good use.
Retailers who harness customer loyalty program data can create a customer-centric competitive advantage.