Chilmark Taps Richard Gersh Associates
The Memphis, TN, record label has a library of country and western, blues, jazz and Christian music recordings. A company division also scouts and develops talent. Chilmark products soon will sell online.
But is its performance enough to win the desired results?
It's time for marketers to think more like scientists, and evolve and adapt through experimentation.
As head of the group for 26 years, he helped establish ZIP codes and met with three U.S. presidents.