Children's Privacy Ruling Goes Into Effect in 2000

Share this article:
The Federal Trade Commission issued its final ruling this week outlining all compliance details for businesses on implementation of the Children's Online Privacy Protection Act, passed last year by Congress.


"This final step achieves one of the commission's top goals - protecting children's privacy online," said FTC chairman Robert Pitofsky.


COPPA, which takes effect April 21, will require firms with Web sites aimed at children to obtain permission from parents before collecting, using or disclosing personal information on users under age 13. The act was first signed into law in October 1998 following a 12-month period in which the FTC sought comments from the public.


A key provision in the ruling requires firms to obtain digital signatures and faxed permission forms to verify parental consent for minors' use of certain Web sites and before giving information about minors to third parties. Data used internally only will require parental telephone or e-mail notification.


Human rights and children's protection groups applauded the ruling. Kathryn Montgomery, executive director of the Center for Media Education, said the FTC had developed "very flexible and effective rules."
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Target Names Retail Veteran Brian Cornell as CEO

Target Names Retail Veteran Brian Cornell as CEO

He leaves the top job at PepsiCo Foods to take the spot vacated by Greg Steinhafel in the aftermath of the data breach.

NBA Names Insurance Exec as its CMO

NBA Names Insurance Exec as its CMO

Nationwide and State Farm veteran Pamela El takes the league's marketing helm next month.

Bloomberg Names Bigley CMO

Bloomberg Names Bigley CMO

Communications chief Deirdre Bigley is appointed head of global marketing for the business and financial news company.