It's a federal regulation that affects companies like Nimbus Games, a mobile game publisher for children primarily between the ages of four to nine.
Five major brands were the subject of FTC complaints filed by a group of 17 advocacy organizations. The complaints allege that McDonald's, General Mills, Subway, Viacom's Nick.com, and Turner's Cartoon Network violate COPPA.
Marketing to children can be a tricky area — especially when going through online channels. Of course, Anne Globe, CMO of DreamWorks Animation SKG, still has to get the word out when the studio releases a new film.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...