Chief Marketing Officer

Three Ways to Increase Your Shelf Life as CMO

Three Ways to Increase Your Shelf Life as CMO

The average tenure of a CMO has lengthened slightly, but there are ways to ensure real longevity.

News Byte: DreamWorks Animation Appoints Dawn Taubin CMO

News Byte: DreamWorks Animation Appoints Dawn Taubin CMO

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The studio taps the noted entertainment industry veteran to run all of its marketing.

CMOs on the Move: July 30, 2013

CMOs on the Move: July 30, 2013

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New marketing chiefs at Nickelodeon, The Leading Hotels of the World, Ocean Spray, and more.

CMOs on the Move: July 23, 2013

CMOs on the Move: July 23, 2013

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New marketing chiefs at The Exchange Lab, Curata, and Gizmo Beverages

CMOs on the Move: January 15, 2013

CMOs on the Move: January 15, 2013

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New chief marketers named at WellPoint, Reply.com, LTC Global, Annie's, and Kareo

Sharks, Trains, CMOs, and CIOs

Sharks, Trains, CMOs, and CIOs

The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord.

CMOs expand their influence

CMOs expand their influence

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Five recently appointed CMOs are master cross-functional multitaskers.

Where is the CMO in Newell Rubbermaid's Re-org?

Where is the CMO in Newell Rubbermaid's Re-org?

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Two Unilever vets replace CMO Ted Woehrle as the company's business units divide into product designers and product deliverer

The Bottom-Line Impact of the CMO

The Bottom-Line Impact of the CMO

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4 companies appoint chief marketing executives to help drive revenue growth.

Netflix CMO steps aside

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Netflix CMO Leslie Kilgore has left her long-term role to be a non-executive director on the company's board, the company said. Netflix said it would search for a replacement "in the coming months."

Forrester: CMOs want more influence and better tech knowledge

Forrester: CMOs want more influence and better tech knowledge

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Chief marketing officers want greater influence in business strategy and to improve their understanding of technology, according to a new global CMO survey by Heidrick & Struggles and Forrester Research.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

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5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.