January 15, 2013
New chief marketers named at WellPoint, Reply.com, LTC Global, Annie's, and Kareo
January 07, 2013
The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord.
November 12, 2012
Five recently appointed CMOs are master cross-functional multitaskers.
October 31, 2012
Two Unilever vets replace CMO Ted Woehrle as the company's business units divide into product designers and product deliverer
October 30, 2012
4 companies appoint chief marketing executives to help drive revenue growth.
Netflix CMO Leslie Kilgore has left her long-term role to be a non-executive director on the company's board, the company said. Netflix said it would search for a replacement "in the coming months."
January 23, 2012
Chief marketing officers want greater influence in business strategy and to improve their understanding of technology, according to a new global CMO survey by Heidrick & Struggles and Forrester Research.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
