The average tenure of a CMO has lengthened slightly, but there are ways to ensure real longevity.
The studio taps the noted entertainment industry veteran to run all of its marketing.
New marketing chiefs at Nickelodeon, The Leading Hotels of the World, Ocean Spray, and more.
New marketing chiefs at The Exchange Lab, Curata, and Gizmo Beverages
New chief marketers named at WellPoint, Reply.com, LTC Global, Annie's, and Kareo
The friction between marketing and IT has been simmering for some time—and several factors are nudging this tension toward full-blown discord.
Five recently appointed CMOs are master cross-functional multitaskers.
Two Unilever vets replace CMO Ted Woehrle as the company's business units divide into product designers and product deliverer
4 companies appoint chief marketing executives to help drive revenue growth.
Netflix CMO Leslie Kilgore has left her long-term role to be a non-executive director on the company's board, the company said. Netflix said it would search for a replacement "in the coming months."
Chief marketing officers want greater influence in business strategy and to improve their understanding of technology, according to a new global CMO survey by Heidrick & Struggles and Forrester Research.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.