Chief Executive Magazine Launches Dot-Com Spinoff

Share this article:
The Chief Executive Group, New York, recently announced plans to launch dotCEO, a bimonthly spinoff of Chief Executive magazine.


DotCEO will debut in January with a controlled circulation of 25,000. Its target audience will include CEOs, presidents, chairmen and other senior executives at Internet-related technology firms as well as venture capital groups and investment banks.


Editorially, dotCEO will cover topics such as IPOs, funding and growth management, specifically for senior-level executives at Internet companies. The first issue will include a profile of iTurf CEO Steve Kahn and articles on how to hire a president and how to find the ideal incubator.


"Until now, there has not been a publication written exclusively for these new [Internet] CEOs," said Carol Evans, chief operating officer at the Chief Executive Group. "DotCEO will provide a peer-driven exchange for Internet CEOs, similar to the forum Chief Executive magazine has provided to the broader CEO community for the past 23 years."


Chief Executive magazine has a monthly circulation of 42,000 and has spawned a series of conferences and roundtables.


The Chief Executive Group debuted a dotCEO conference in September to help promote the new magazine. The company also has launched a Web site, www.dotCEO.com, to support the new venture.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.

Wine.com Uncorks New Digital Marketing Opportunities

Wine.com Uncorks New Digital Marketing Opportunities

The online wine retailer's strategy incorporates different flavors and depths.

93% of Companies Are Ineffective at Cross-Channel Marketing

93% of Companies Are Ineffective at Cross-Channel Marketing ...

Companies point to a lack of resources as the most common reason for lackluster marketing integration, a study says.