Chick-fil-A Promotes Sandwich With Direct Mail

Share this article:
Chick-fil-A Inc., Atlanta, said yesterday that it has begun a summer promotion including direct mail centered upon its original Chick-fil-A Chicken Sandwich to try to attract new customers.


A full-page ad appears nationwide in Parade magazine July 13. It features one of Chick-fil-A's popular "Eat Mor Chikin" Cows donning summer vacation attire and a sandwich board urging customers to "Take A Vacashun Frum Beef."


The ad includes coupons redeemable for a free Chick-fil-A Chicken Sandwich (with purchase of a large Coca-Cola) and a complimentary Kids Meal with purchase of a Chick-fil-A Combo Meal.


The promotion also is being supported by in-store point-of-purchase materials, market billboards, targeted direct mail and various local store marketing.


Chick-fil-A, the nation's third-largest quick-service chicken restaurant chain, has more than 1,090 restaurants in 36 states and Washington, DC.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

MeritDirect Opens San Jose Office

MeritDirect Opens San Jose Office

A force in direct mail, the company looks to expand its digital data services with a footprint in Silicon Valley.

Neustar Decides to Hand Data Over to its Clients

Neustar Decides to Hand Data Over to its ...

AK Media Insights Pro turns data over to marketers to create business-specific aggregations, integrate offline efforts, and probe deeper into their sales funnels.

Arthur Hughes, Who Wrote the Book on Database Marketing, Dies at 86

Arthur Hughes, Who Wrote the Book on Database ...

First published in the early days of the Web, Arthur Middleton Hughes's Strategic Database Marketing remains a bible for direct marketers.