*Chicago Days: DMers in 'Highest Demand'

Share this article:
CHICAGO - The future of e-commerce depends on the know-how of direct marketers, Gregory K. Jones, president/CEO of uBid.com, said at opening general session of the Chicago Association of Direct Marketing's DM Days 2000 here yesterday. Ubid.com is an online auction company in Elk Grove Village, IL. "We feel very strongly that the skill-set in this room, moving forward, will be the highest-demand skill-set as more and more e-commerce players come into the market space. It needs targeting, focusing and bringing in the right people to make a business successful."
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.