Chevrolet

Chevy pushes test drives via Klout Perks

By

Automotive brand Chevrolet launched a promotion on Nov. 9 that lets consumers use their social media influence for a chance to win a three-day test drive of the 2012 Chevrolet Sonic sedan. Chevy partnered with social analytics company Klout on the initiative.

Electronic Arts, Chevy integrate game, Facebook for sweepstakes

Electronic Arts, Chevy integrate game, Facebook for sweepstakes

By

Gaming company Electronic Arts (EA) and automotive brand Chevrolet tied a Facebook sweepstakes to the August 9 demo release of EA's "Madden NFL 12" video game. EA worked with integrated agency Goodby, Silverstein & Partners on the initiative.

Chevrolet trades Spotify trials for opt-ins

Chevrolet trades Spotify trials for opt-ins

By

General Motors' Chevrolet partnered with streaming music service Spotify on July 14 to offer 150,000 consumers six free months of the service in exchange for opting in to receive marketing communications from the companies. The initiative cross-promotes Spotify's July 14 invite-only US launch and the fall release of the 2012 Chevrolet Sonic.

Chevy names Perry as marketing VP

Chevy names Perry as marketing VP

By

Chevrolet hired Christopher Perry as its VP of marketing on August 20. Perry joined Chevy after serving in the same role at Hyundai Motor America since April.

Chevy takes apps for a spin

By

Automaker Chevrolet is bringing its showroom to the iPhone and iPad.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...