Automotive brand Chevrolet launched a promotion on Nov. 9 that lets consumers use their social media influence for a chance to win a three-day test drive of the 2012 Chevrolet Sonic sedan. Chevy partnered with social analytics company Klout on the initiative.
Gaming company Electronic Arts (EA) and automotive brand Chevrolet tied a Facebook sweepstakes to the August 9 demo release of EA's "Madden NFL 12" video game. EA worked with integrated agency Goodby, Silverstein & Partners on the initiative.
General Motors' Chevrolet partnered with streaming music service Spotify on July 14 to offer 150,000 consumers six free months of the service in exchange for opting in to receive marketing communications from the companies. The initiative cross-promotes Spotify's July 14 invite-only US launch and the fall release of the 2012 Chevrolet Sonic.
Chevrolet hired Christopher Perry as its VP of marketing on August 20. Perry joined Chevy after serving in the same role at Hyundai Motor America since April.
Automaker Chevrolet is bringing its showroom to the iPhone and iPad.
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