Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

Thanks for choosing DMNews.com! Sign up for your FREE account now and join the thousands of other marketing professionals who rely on us for all the latest industry news and innovative ideas for direct and digital strategy. Simply fill out the fields below.

Email*

Password*

Keep me logged in Forgot your password?

Email*

Chevrolet

Chevy pushes test drives via Klout Perks

Tim Peterson November 10, 2011

Automotive brand Chevrolet launched a promotion on Nov. 9 that lets consumers use their social media influence for a chance to win a three-day test drive of the 2012 Chevrolet Sonic sedan. Chevy partnered with social analytics company Klout on the initiative.

Electronic Arts, Chevy integrate game, Facebook for sweepstakes

Tim Peterson August 11, 2011

Gaming company Electronic Arts (EA) and automotive brand Chevrolet tied a Facebook sweepstakes to the August 9 demo release of EA's "Madden NFL 12" video game. EA worked with integrated agency Goodby, Silverstein & Partners on the initiative.

Chevrolet trades Spotify trials for opt-ins

Tim Peterson July 14, 2011

General Motors' Chevrolet partnered with streaming music service Spotify on July 14 to offer 150,000 consumers six free months of the service in exchange for opting in to receive marketing communications from the companies. The initiative cross-promotes Spotify's July 14 invite-only US launch and the fall release of the 2012 Chevrolet Sonic.

Chevy names Perry as marketing VP

Ryan Chatelain August 20, 2010

Chevrolet hired Christopher Perry as its VP of marketing on August 20. Perry joined Chevy after serving in the same role at Hyundai Motor America since April.