Chesapeake Bay Foundation taps Blackbaud

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Blackbaud Direct Marketing has been picked by the Chesapeake Bay Foundation to implement a direct marketing solution to manage its outreach program and boost its membership base to a quarter million people by 2010.

Founded in 1967, the Annapolis, MD-based Chesapeake Bay Foundation√°is a nonprofit conservation organization dedicated to saving the Chesapeake Bay and its rivers and streams. Its motto, "Save the Bay," defines the organization's mission and commitment.

The Chesapeake Bay Foundation has 190,000 members and relies on its complex direct marketing program to maintain support, encourage advocacy and educate its constituencies about events and issues affecting the bay. At any time, the CBF has as many as nine direct marketing projects underway, making the program extremely difficult to manage. The foundation needed a direct marketing solution that would help staff operate more efficiently, move the program into a strategic-planning mode and achieve its long-term goals of increasing membership from 190,000 in 2007 to 250,000 by 2010.

The foundation will use Blackbaud to streamline processes, centralize and easily segment data, and more efficiently manage its numerous programs. Blackbaud provides nonprofits with campaign-management services by reaching across multiple types of media and channels to achieve integrated campaign planning. It delivers key campaign-management capabilities, including planning and budgeting; predictive analysis and list segmentation; campaign execution; and performance measurement and reporting.

By being closer to the data, CBF said its staff will have more control to make changes in real time and track specific attributes that will help its staff attain a holistic view of supporters and further target-marketing efforts. There will also be less dependency on outside vendors, enabling staff to manage programs in house, saving time and resources.

Charleston, SC-based Blackbaud is a software and services provider designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships and raise more money to support their missions. About 16,000 organizations - including the American Red Cross, Dartmouth College, the WGBH Educational Foundation, Episcopal High School, Lincoln Center, Cancer Research UK, Special Olympics and the Arthritis Foundation - use one or more of Blackbaud products and services for fundraising, constituent-relationship management, financial management, direct marketing, school administration, ticketing, business intelligence, Web site management, prospect research, consulting and analytics.

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