Chesapeake Bay Foundation taps Blackbaud for DM

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Blackbaud Inc. is providing the Chesapeake Bay Foundation with direct marketing services to manage its outreach program and boost its membership base to 250,000 people by 2010.

Founded in 1967, the Annapolis, MD-based Chesapeake Bay Foundation is a nonprofit conservation organization dedicated to saving the Chesapeake Bay and its rivers and streams. Its motto, "Save the Bay," defines the organization's mission and commitment.

The Chesapeake Bay Foundation has 190,000 members and relies on its complex direct marketing program to maintain support, encourage advocacy and educate its constituency about events and issues affecting the Bay.

At any time, CBF has as many as nine direct marketing projects underway, making the program difficult to manage. The foundation needed a direct marketing service that would help staff operate more efficiently, move the program into a strategic planning mode and achieve its long-term goals of increasing membership from 190,000 in 2007 to 250,000 by 2010.

The foundation will use Blackbaud Direct Marketing to streamline processes, centralize and segment data, and manage its programs. Blackbaud Direct Marketing provides nonprofits with campaign management by reaching across media and channels.

By being closer to the data, CBF said its staff will have more control to make changes in real time and track specific attributes that will help its staff attain a holistic view of supporters and further target marketing efforts. There will also be less dependency on outside vendors, enabling staff to manage programs in house.

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