Cheetos' integrated effort promotes Mighty Zingers

Share this article:

PepsiCo's Frito-Lay division kicked off an integrated effort on April 1 to promote its Mighty Zingers Cheetos product.

Cheetos' ad agency Goodby, Silverstein & Partners created the effort, which features the www.chestersfeed.com interactive site.

The site includes “Chester's Picks” videos, photos, news, games and recipes, all of which are branded with the “Chester Cheetah” mascot. The site also encourages fans to upload their own videos and artwork and has a link to the company's Facebook page.

Online advertising, TV and out-of-home marketing will also support the product launch.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...