CheetahMail Wins Bebe, Sure Fit
The retailers will use CheetahMail's e-mail marketing technology and services for e-mails to their respective constituencies. The package includes customization, segmentation and data analysis.
Bebe, Brisbane, CA, sells contemporary apparel for women through 182 stores nationwide and Canada. Sure Fit is a fast-growing seller of furniture slipcovers and accessories made in its Allentown, PA, manufacturing plant and headquarters.