CheetahMail to Add Cybuy Transaction Technology to E-Mail

Share this article:
SEATTLE -- CheetahMail Inc., a permission-based e-mail marketer, said at the Direct Marketing Association's meeting yesterday that it has established a strategic relationship with Cybuy and will make the company's transaction technology available to its clients.

Financial terms of the deal were not disclosed.

CheetahMail, New York, said it will incorporate Cybuy's e-commerce technology into its suite of products and that online jewelry retailer will be the first of its clients to use Cybuy's transaction services. will use the technology to deliver an e-mail campaign that allows consumers to select jewelry by type and style, complete an order form and make the purchase from within their e-mail client, CheetahMail said.

Irene Pedraza, CheetahMail's CEO, said using Cybuy's technology allows the company's customers to easily incorporate transaction capabilities into their e-mail programs. She said the technology lets marketers "marry the product offer with the purchasing process."

CheetahMail's clients also will have access to Cybuy's online sales system, which integrates order capture, order processing, secure transaction management and inventory controls.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.

Big, Bold Moves in the C-Suite

Big, Bold Moves in the C-Suite ...

JCPenney appoints Home Depot's Marvin Ellison as CEO; Harte Hanks and JWT add hitting power to their C-level benches

Campaign Comes to the States

Campaign Comes to the States

DMN's UK-based sister publication launches Campaign US