CheetahMail, Orb Form Strategic Agreement

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Opt-in e-mail marketing solutions provider CheetahMail and Orb Inc., a full-service digital marketing solutions company, announced an alliance yesterday that will leverage each other's strengths to provide a more complete solution for their respective clients.


CheetahMail will add Orb's tracking mechanism to its offering.


"One of our strategies is to partner with leading agencies in the industry that excel at what they do. In Orb's case, it's tracking return on investment," said Irene Pedraza, CEO of CheetahMail, New York.


From Orb's side of the deal, it will add an e-mail infrastructure that will allow it to better manage client campaigns.


"We were doing some of this stuff inhouse, but we realized we need a firm that was strong in this area that can help us in serving our clients' needs more efficiently," said Andrew Pakula, president of Orb Inc., New York.


While the details of the agreement were not disclosed, Pakula said, "They're not just a vendor." The two will have the opportunity to share "a substantial amount of business," he said.


Orb recently helped MySeasons.com, an e-commerce site for gardeners, build up its consumer database to 250,000 members from scratch in nine months using targeted promotions. E-mail played a substantial role in the effort.

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