Finding a balance between man and machine
Image recognition, chatbot interaction, voice recognition, and other AI-driven factors are impacting the user interface. It's also changing analytics reporting of customer experience
The use of shadow analytics solutions can obscure how signals from intent marketing can be interpreted. Here's how to avoid that
GDPR, bots, quantum computing: The future is approaching
Google's dynamic approach to chatbot analytics
Your wishes might come true, powered by AI of course
Our weekly column about marketing tech and ops
Mahi de Silva, veteran of mobile advertising, talks about the marketing potential of AI-powered textbots
Marketers can now serve ads to Messenger's 1.2 billion monthly users
A look at some Twitter tools for marketers
Planning your first marketing chatbot? Here are some tips
The chatbot revolution continues, but poor quality control and confusion of terms weighs heavily on adoption
The latest chatbot, AI, and orchestration innovations announced today
Chatbots may finally be ready for widespread adoption
What's the point of marketing when the tech decides for you?
Ratnakar Lavu talked about the department store chain's chatbot, mobile, and personalization initiatives at Retail's Big Show
Social media, apps, and instant message platforms are fighting for smartphone real estate and for consumer attention. Marketers are still learning how to apply analytics to this multi-channel world
A conversation with her father paved that way for a future in data science
Chatbots are becoming essential tech for enhancing the value of IoT devices, websites, and apps. This post examines how analytic reporting must accommodate that enhancement.
The retail brands launch two different chatbot experiences that provide target audiences with information and inspiration.
Some thoughts on the emerging marketing opportunity
Integrating with mobile banking proves the company is miles ahead in the messaging apps game.
An omni-channel customer service platform battles "dumb bots" with machine learning
Google seems to be following its contemporaries in rebuilding its offerings around VA.
What does "brand" look like in the future and how will humans and technology shape that evolution?
DMN Editors sound off on the items of the week that caught their respective eyes.
Plenty of promise, but low adoption
The question is whether the proliferation of retail virtual assistants and chatbots is enhancing or absorbing the roles of humans agents.
The fun ways we'll describe our new future of VR, AR, chatbots, AI, and use of social media
Company of the Week
PAN Communications is an award-winning integrated marketing and public relations agency for B2B technology and healthcare brands. PAN's data-driven approach allows the firm to specialize in public relations, social media, content and influencer marketing, and data and analytics. PAN partners with brands to create unique, integrated campaigns that captivate audiences.
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