Chase Taps Cultural Access Outreach Program

Share this article:
Chase Manhattan Bank, New York, launched a customer outreach program for Chinese- and Korean-speaking customers in the Northeast region last month operated by multilingual teleservices provider Cultural Access Worldwide.


Service representatives of Cultural Access, Arlington, VA, will call Chase customers in their native languages -- for Chinese speakers in both Mandarin and Cantonese -- to introduce and take orders for various types of relationship banking services.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Opinions

When Marketing and Sales Collide: Answers

When Marketing and Sales Collide: Answers

The head of marketing operations is doing just as much selling as marketing, sans the commission her sales colleagues earn. How should she handle it? See how our readers would ...

App of the Week: RescueTime

App of the Week: RescueTime

RescueTime aims to help users become more focused and productive.

Defending Direct: Answers

Defending Direct: Answers

Miranda Bell knows her program will pay off but CEO Dasha Atwala says to nix it. What should she do?