Chase debuts loyalty card

Share this article:
Chase Card Services has released a new rewards card that targets affluent consumers called the Chase Sapphire, and is running a campaign to promote it.

The new products, the Chase Sapphire and the Chase Sapphire Preferred, are being promoted through an integrated marketing campaign that includes online ads, TV, print, events, PR and direct mail. The new card is aimed at offering loyalty rewards to consumers within the top 15% household income the U.S.

The campaign, which was created by New York-based advertising agency Mcgarrybowen, will debut tomorrow morning with TV ads on the major network morning shows. The creative is all tied to this commercial, which is called “Dress” and features a couple discussing their preferred way to used earned points, set to Frank Sinatra's “The Way You Look Tonight.” Print ads will run in magazines that target the affluent market, including Condé Nast Traveler, Vanity Fair, Golf, Bon Appétit and BusinessWeek. Chase Sapphire also has a dedicated microsite at

The loyalty benefits include earning points for travel, free access to Zagat and Open Table, rewards at retailers in the Ultimate Rewards Bonus Mall program, as well as a cash back option.

The card benefits include no annual spending caps, points that never expire and no travel restrictions or blackout dates on travel reward redemptions. In addition, Sapphire members will have access to their own customer service hotline.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.