Charming Shoppes exploring alternatives for non-core titles

Share this article:

Charming Shoppes Inc.'s board of directors is exploring operating and strategic alternatives for its non-core misses apparel catalog titles in order to provide a greater focus on its core brands, Lane Bryant, Catherines and Fashion Bug.

The catalog titles operated by Charming Shoppes' Crosstown Traders catalog division include Lane Bryant Woman, Old Pueblo Traders, Bedford Fair, Willow Ridge, Lew Magram, Brownstone Studio, Intimate Appeal, Monterey Bay Clothing Company, Coward Shoe and Figi's.

Despite the announcement, the company remains committed to a multichannel strategy. Charming Shoppes' “core plus apparel brands possess leading marketing positions and strong long-term growth opportunities, and the company will continue to utilize its direct-to-consumer infrastructure to further develop these core brands,” said Dorrit J. Bern, chairman, CEO and president of Charming Shoppes, in a statement.

The company also said it has decided to further reduce its budgeted capital expenditures this year in response to the current economic downturn. The additional $20 million in cutbacks will be generated from reduced spending on store infrastructure and growth and from further capital reductions in non-critical infrastructure improvements. This reduction is in addition to a previously announced reduction of $43 million. In total, the $63 million reduction in planned capital spending for the current represents a decrease of nearly 50% compared the previous fiscal year.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.