Charles & Colvard Launches Jewelry Catalog

Share this article:
Charles & Colvard, Morrisville, NC, a manmade jewelry manufacturer debuted its first direct mail catalog Friday via MGC LLC, Torrance, CA, a direct mail company. The catalog, featuring two lines of jewelry, is part of an integrated $2 million advertising effort from the company formerly known as C3 that includes cable, print, and cinema advertising, as well as point of purchase materials and a redesigned Web site, www.moissanite.com, via the Kaplan Thaler Group, New York. Charles & Colvard plans to spend $6 million on advertising in 2000.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

7 Ways to Take Your Marketing Strategy to the Big Leagues

7 Ways to Take Your Marketing Strategy to ...

A game-winning omnichannel strategy must be seamless, synchronous, and symbiotic.

Pet World's Multichannel Marketing Is a Whole Other Animal

Pet World's Multichannel Marketing Is a Whole Other ...

The family owned pet store redesigns its website to bring the in-store experience online.

Complexity's What Marketers Got, Simplicity's What They Want

Complexity's What Marketers Got, Simplicity's What They Want

Customer insights managers want campaign management tools to remain easy to use, even as they up their games with multi-layered campaigns.