Charitygift, ECircles Sign Partnership Agreement
The agreement will enable eCircles' users to make a charitable donation in honor of someone else, support a special cause or pay tribute to a loved one.
Marissa Mayer can take credit for reversing ad declines. Still, her company will fall out of digital's Top 3 by year's end, according to eMarketer.
It continues to integrate functionalities from BlueKai, Responsys, and Eloqua.
Marketers have always put calls-to-action in messaging, but research suggests that sequenced ads may be more effective.